Academic Profile
M.Com, M.Phil, M.Ed., MBA, Ph.D, NET ( Commerce), NET ( Education), SET
15 years 7 months and 6 years experience in B.Ed. Training College
Finance,Accounting, Operations research, Entrepreneurship, Taxation, Management, Educational Technology
11 Nov, 2010
Key Responsibilities
Member- Board of Studies (Commerce) 2020-2023, NSS Programming Officer ( MG College),IQAC Member( NSS College Cherthala and NSS College Nilamel)
Research & Academic Contributions
Behaviour of Indian Tourists Visiting Maldives Amid Social Media Row
Vol.14. September 2025.pp01-09 Contemporary Commerce Review ISSN:2319 - 3638
Peer Reviewed
Consumer Perception Towards Influencer Marketing Advertisements On Social Media PlatformsVol.14. September 2025.PP 45-55 Contemporary Commerce Review ISSN:2319 - 3638 Peer Reviewed
Overtourism and Visitor Flow Management: A Study On Sustainable Destination Development in Kerala.Vol.14. September 2025.pp84-94 Contemporary Commerce Review ISSN:2319 - 3638 Peer Reviewed
Transforming Tourism through Sustainability and Responsibility:Lessons from Thenmala and Kerala’s Responsible Tourism Mission Vol.1 No.2(2025): Issue 2 pp1-18
DOI:https://doi.org/10.63791/trg1vk09 Sustainability Review Peer Reviewed
Consumer Perception towards green AdvertisementVol.11 No.2 July-December 2025 KICMA Reach ISSN:2395-0293 Peer Reviewed
Teaching Learning Innovations inspired by Indian knowledge Systems pp 331-338 Indian Knowledge Systems and NEP 2020: Transforming Indian Higher Education ISBN:
978-93-5635-540-8
“ MANAGEMENT CONCEPTS AND THOUGHTS ”, I st Semester, B.Com., University of Kerala, Chand Publications(2024).
“ENTREPRENEURIAL BRIDGING-IDEATION TO VALIDATION” Edited Book (ISBN:978-93-94182-20-2), Writers International Publication, Greece.
“ Recent Trends in Commerce and Management” Edited Book ( ISBN :978-93-90188-07-9), ESN Publications, Chennai 2020
” Systematic Approach to PROJECT FINANCE”, IV th Semester, B.Com, University of Kerala, Chand Publications(2019).
Compilation of Seminar Abstracts on Two Day National Seminar on ECONOMIC REFORMS- POST DEMONITISATION, March 15 & 16 ,2019, Department of Commerce, Mahatma Gandhi College, Thiruvananthapuram.
“ Systematic Approach to FUNCTIONAL APPLICATIONS OF MANAGEMENT”, I st Semester, B.Com., University of Kerala, Chand Publications(2018).
“ Systematic Approach to Management of Foreign Trade”,6th Semester, B.Com, University of Kerala, Chand Publications(2015).
“ Service Marketing Management”, Study material MBA(SDE) Fourth Semester, University of Kerala.
“ International Trade”, Study material MBA(SDE) Fourth Semester, University of Kerala.
“ Advertising and Sales Promotion”, Study material BBA(SDE) Fourth Semester, University of Kerala.
“ Applied Costing”, Study material B.Com (SDE) Fourth Semester, University of Kerala.
“ Managerial Economics”, Study material B.Com(SDE) Fourth Semester, University of Kerala.
“ Corporate Accounting”, Study material B.Com(SDE) Fourth Semester, University of Kerala.
“ Human Resource Management”, Study material BBA(SDE) Fourth Semester, University of Kerala.
“ FINANCIAL SERVICES”,, Study Material BBA( SDE) Sixth Semester, University of Kerala.
Higher Secondary Course Self Learning Module-1 on Business Studies, Class –XI,KSOS/SCERT, Thiruvananthapuram.
Higher Secondary Course Self Learning Module-2 on Business Studies, Class –XI,KSOS/SCERT, Thiruvananthapuram.
Vol.14. September 2025.pp01-09 Contemporary Commerce Review ISSN:2319 - 3638
Peer Reviewed
Consumer Perception Towards Influencer Marketing Advertisements On Social Media PlatformsVol.14. September 2025.PP 45-55 Contemporary Commerce Review ISSN:2319 - 3638 Peer Reviewed
Overtourism and Visitor Flow Management: A Study On Sustainable Destination Development in Kerala.Vol.14. September 2025.pp84-94 Contemporary Commerce Review ISSN:2319 - 3638 Peer Reviewed
Transforming Tourism through Sustainability and Responsibility:Lessons from Thenmala and Kerala’s Responsible Tourism Mission Vol.1 No.2(2025): Issue 2 pp1-18
DOI:https://doi.org/10.63791/trg1vk09 Sustainability Review Peer Reviewed
Consumer Perception towards green AdvertisementVol.11 No.2 July-December 2025 KICMA Reach ISSN:2395-0293 Peer Reviewed
Teaching Learning Innovations inspired by Indian knowledge Systems pp 331-338 Indian Knowledge Systems and NEP 2020: Transforming Indian Higher Education ISBN:
978-93-5635-540-8
“ MANAGEMENT CONCEPTS AND THOUGHTS ”, I st Semester, B.Com., University of Kerala, Chand Publications(2024).
“ENTREPRENEURIAL BRIDGING-IDEATION TO VALIDATION” Edited Book (ISBN:978-93-94182-20-2), Writers International Publication, Greece.
“ Recent Trends in Commerce and Management” Edited Book ( ISBN :978-93-90188-07-9), ESN Publications, Chennai 2020
” Systematic Approach to PROJECT FINANCE”, IV th Semester, B.Com, University of Kerala, Chand Publications(2019).
Compilation of Seminar Abstracts on Two Day National Seminar on ECONOMIC REFORMS- POST DEMONITISATION, March 15 & 16 ,2019, Department of Commerce, Mahatma Gandhi College, Thiruvananthapuram.
“ Systematic Approach to FUNCTIONAL APPLICATIONS OF MANAGEMENT”, I st Semester, B.Com., University of Kerala, Chand Publications(2018).
“ Systematic Approach to Management of Foreign Trade”,6th Semester, B.Com, University of Kerala, Chand Publications(2015).
“ Service Marketing Management”, Study material MBA(SDE) Fourth Semester, University of Kerala.
“ International Trade”, Study material MBA(SDE) Fourth Semester, University of Kerala.
“ Advertising and Sales Promotion”, Study material BBA(SDE) Fourth Semester, University of Kerala.
“ Applied Costing”, Study material B.Com (SDE) Fourth Semester, University of Kerala.
“ Managerial Economics”, Study material B.Com(SDE) Fourth Semester, University of Kerala.
“ Corporate Accounting”, Study material B.Com(SDE) Fourth Semester, University of Kerala.
“ Human Resource Management”, Study material BBA(SDE) Fourth Semester, University of Kerala.
“ FINANCIAL SERVICES”,, Study Material BBA( SDE) Sixth Semester, University of Kerala.
Higher Secondary Course Self Learning Module-1 on Business Studies, Class –XI,KSOS/SCERT, Thiruvananthapuram.
Higher Secondary Course Self Learning Module-2 on Business Studies, Class –XI,KSOS/SCERT, Thiruvananthapuram.
• Presented a paper on “Harnessing Technology Start-ups for Sustainable Agriculture in India”in the ICSSR Sponsored Three-Day National Seminar ‘ Navigating ESG Integration for Climate Resilience & SustainableDevelopment’organized by IMK in Kerala , University of Kerala from 21st-23rd August 2024.
• Presented a Paper on “A bibliometric Review on Trends in Accounting using Block Chain” on Technology 4.0 and Accounting at the 45th All India Accounting Conference& International Seminar on Accounting Education and Research organized by Department of Commerce, University of Kerala and IAA Kerala Branch.
• Presented a Paper on “Impact of Artificial Intelligence on Accounting Tasks” on Technology 4.0 and Accounting at the 45th All India Accounting Conference& International Seminar on Accounting Education and Research organized by Department of Commerce, University of Kerala and IAA Kerala Branch.
• Presented a Paper on “Business Responsibility and Sustainability Reporting(BRSR) in India: A Pathway to Sustainable Corporate Practices” on Voluntary Disclosures in the Corporate Sector at the 45th All India Accounting Conference& International Seminar on Accounting Education and Research organized by Department of Commerce, University of Kerala and IAA Kerala Branch.
• Presented a Paper on “Social Media as a Tool for Enhancing Tax Awareness and Compliance” on Tax Incidence , Evasion Avoidance and Detection at the 45th All India Accounting Conference& International Seminar on Accounting Education and Research organized by Department of Commerce, University of Kerala and IAA Kerala Branch
• Presented a Paper on “A bibliometric Review on Trends in Accounting using Block Chain” on Technology 4.0 and Accounting at the 45th All India Accounting Conference& International Seminar on Accounting Education and Research organized by Department of Commerce, University of Kerala and IAA Kerala Branch.
• Presented a Paper on “Impact of Artificial Intelligence on Accounting Tasks” on Technology 4.0 and Accounting at the 45th All India Accounting Conference& International Seminar on Accounting Education and Research organized by Department of Commerce, University of Kerala and IAA Kerala Branch.
• Presented a Paper on “Business Responsibility and Sustainability Reporting(BRSR) in India: A Pathway to Sustainable Corporate Practices” on Voluntary Disclosures in the Corporate Sector at the 45th All India Accounting Conference& International Seminar on Accounting Education and Research organized by Department of Commerce, University of Kerala and IAA Kerala Branch.
• Presented a Paper on “Social Media as a Tool for Enhancing Tax Awareness and Compliance” on Tax Incidence , Evasion Avoidance and Detection at the 45th All India Accounting Conference& International Seminar on Accounting Education and Research organized by Department of Commerce, University of Kerala and IAA Kerala Branch
Orientation Course
HRDC, University of Kerala
03-10-2013 to 30-10-2013
UGC
Refresher Course
HRDC, University of Kerala
05-06-2014 to 25-06-2014
UGC
Refresher Course
HRDC, University of Kerala
01-08-2019 to 14-08-2019
UGC
Short Term course in Student Counselling, Mentoring and Soft Skill Development HRDC, University of Kerala 08-02-2024 to 14-02-2024 UGC
Short Term course in vMOOCs, E-Content Development and Open Educational Resources HRDC, University of Kerala 25-09-2019 to 01-10-2019 UGC
Online Short Term course on Research Methodology HRDC, Kannur University 2207-2020 to 24-07-2020 UGC
HRDC, University of Kerala
03-10-2013 to 30-10-2013
UGC
Refresher Course
HRDC, University of Kerala
05-06-2014 to 25-06-2014
UGC
Refresher Course
HRDC, University of Kerala
01-08-2019 to 14-08-2019
UGC
Short Term course in Student Counselling, Mentoring and Soft Skill Development HRDC, University of Kerala 08-02-2024 to 14-02-2024 UGC
Short Term course in vMOOCs, E-Content Development and Open Educational Resources HRDC, University of Kerala 25-09-2019 to 01-10-2019 UGC
Online Short Term course on Research Methodology HRDC, Kannur University 2207-2020 to 24-07-2020 UGC
• Participated in the Faculty Knowledge Sharing Programme on ENHANCING CLASSROOM ENGEGEMENT THROUGH TECHNOLOGY-STORY TELLING AND PICTURE TALK FOR EFFECTIVE ENGAGEMENT IN THE CLASS on 3RD August 2024, ICFAI.
• Participated in the Two Day Training for Master Trainers of Four Year Under Graduate Programme (FYUGP) of Kerala Higher Education Curriculum Frame work held on3rd and 4th November 2023 at University of Kerala, Thiruvananthapuram by Kerala State Higher Education Council in association with the University of Kerala.
• Participated in the Five Day National Workshop on Basic Econometrics, Financial Econometrics and Time series Modelling from 6/11/2023 to 10/11/2023 at Government College for Women, Thiruvananthapuram sponsored by DCE, Government of Kerala.
• Co-ordinated a Talk on “BLENDED LEARNING IN OPEN-DISTANCE EDUCATION’on 6/2/2024 at Mar-Ivanios College Thiruvananthapuram in connection with the Higher Secondary School Teacher Transformation Programme (HSSTTP-Commerce 2023-24) organised by department of General Education in association with Collegiate Education.
• Participated in the Five Day National Workshop on Basic Econometrics, Financial Econometrics and Time series Modelling from 6/11/2023 to 10/11/2023 at Government College for Women, Thiruvananthapuram sponsored by DCE, Government of Kerala.
• Participated in the Two Day Training for Master Trainers of Four Year Under Graduate Programme (FYUGP) of Kerala Higher Education Curriculum Frame work held on3rd and 4th November 2023 at University of Kerala, Thiruvananthapuram by Kerala State Higher Education Council in association with the University of Kerala.
• Participated in the Five Day National Workshop on Basic Econometrics, Financial Econometrics and Time series Modelling from 6/11/2023 to 10/11/2023 at Government College for Women, Thiruvananthapuram sponsored by DCE, Government of Kerala.
• Co-ordinated a Talk on “BLENDED LEARNING IN OPEN-DISTANCE EDUCATION’on 6/2/2024 at Mar-Ivanios College Thiruvananthapuram in connection with the Higher Secondary School Teacher Transformation Programme (HSSTTP-Commerce 2023-24) organised by department of General Education in association with Collegiate Education.
• Participated in the Five Day National Workshop on Basic Econometrics, Financial Econometrics and Time series Modelling from 6/11/2023 to 10/11/2023 at Government College for Women, Thiruvananthapuram sponsored by DCE, Government of Kerala.
Chaired in National seminar on “Modernism,Inventiveness and Trends in Commerce”M.G. College, Thiruvananthapuram, February 2018.
Chaired in Two day national seminar on “ICT as a change agent for Arts and Science Education”by Directorate of Collegiate education, Government of Kerala, February 2018.
Chaired in the R Sankar Memorial Spectrum Seminar series 2017,SN College, Chempazhanthy, Thiruvananthapuram, February 2017.
Chaired in Two Day National Seminar, Government College, Attingal, November 2015.
Chaired in Two day national seminar on “ICT as a change agent for Arts and Science Education”by Directorate of Collegiate education, Government of Kerala, February 2018.
Chaired in the R Sankar Memorial Spectrum Seminar series 2017,SN College, Chempazhanthy, Thiruvananthapuram, February 2017.
Chaired in Two Day National Seminar, Government College, Attingal, November 2015.
Mahatma Gandhi College Thiruvananthapuram, ACEVII/2940/2020/UOK dtd 23/09/2020
Four Ph.Ds produced and 6 research scholrs pursuing
Executive Member-Indian Accounting Association; Life Member- Indian Commerce Association, Life Member- SIRA
ED Club -Convenor, Human Rights Club- Member